We are Riders - this fact has shaped every decision we have made since 1974. Because there were no high-quality tires back then, we made it our mission to develop the very best tires. When people around us started to ride more and more off-road, we started to produce our first mountain bikes. Because roadies always wanted to go faster and even faster, we invested in carbon development and built our own wind tunnel. In addition to all these performance features, as an innovation driver in the industry we also want to make our e-bike technology and the associated additional benefits for society tangible. That's why visitors can test our e-bikes on site at the f.r.e.e..